Skip to content
Build · 01.4

The surface that earns your citations.

Answer engines cite sources. The platform underneath your editorial work decides whether it can be found, structured and extracted. That makes it a build problem before it's a writing problem.

Build
01 / What it is

What we build here.

Four formats, often combined.

01

Documentation

Versioned and searchable, with a structure both people and systems can read. Often a technical company's most-cited resource.

02

Editorial blogs

Drafts, review, scheduling, authors and series, not a page type added to the site.

03

Resource libraries

Guides, templates and reports, filterable and tagged so each item can be cited on its own.

04

Knowledge bases

Support content organized around the questions users actually ask.

02 / Included

What a content platform includes.

What makes every piece findable and citable.

Entity-based model

Authors, topics, series and formats modeled as real relationships.

Editorial workflow

Draft, review, schedule, publish and update, with role-based permissions.

Search that works

Internal search people actually use.

Structured data per format

Article, FAQ, HowTo and Organization markup generated from each piece's fields.

Machine-readable feeds

RSS, sitemaps and llms.txt, generated automatically.

Built to be cited

Headings, summaries and self-contained passages enforced by the template.

03 / What to watch

Why the platform decides the outcome.

Each risk, and how we avoid it.

×Content that depends on the previous paragraph can't be cited on its own.
Self-contained passages, enforced by the template.
×Loose free-form tags break down at around fifty pieces.
A real taxonomy with relationships.
×Missing authors and dates reduce engines' trust.
Author and date are required fields.
×Script-rendered content may be invisible to some crawlers.
Server-side rendering.
×Hard-to-update content goes stale and stops being cited.
Updating is as simple as publishing.
04 / How it works

How it works.

How we usually work. The quote sets the actual dates before work begins.

  1. Weeks 1–2

    Model

    Formats, relationships, taxonomy and who publishes what. Deliverables: content model; taxonomy and roles.

  2. Weeks 3–4

    Templates

    Each format designed with its own heading, summary and structured-data rules. Deliverables: format templates; design system.

  3. Weeks 5–8

    Build

    Platform, workflow, search and feeds, with existing content migrated. Deliverables: staging platform; migrated archive.

  4. Week 9

    Launch and train

    Editors trained on the workflow, with a written guide to writing citable pieces. Deliverables: live platform; editorial guide.

05 / Questions

Questions we get asked

Usually, yes. A subdomain splits authority, so we only use one for a clear operational reason.

Tell us what you need built.

Describe the project in a few lines. We'll reply with a plan, a timeline and a fixed quote.